Compare apples to apples
across every supplier.
A unified catalog for accurate analytics. Standardized names, units, and brands — with AI-powered matching from your invoices.
Without standardization, the same product appears 5 different ways across invoices. You can't track price trends you can't see.
The problem
Why standardization matters
Inconsistent Naming
Sysco calls it 'Chkn Brst Bnls.' US Foods calls it 'Chicken Breast B/S.' You call it 'Boneless Chicken.' Can't compare.
Unit Chaos
One invoice shows 'per lb,' another 'per case,' another 'per oz.' How do you compare prices? You can't.
Broken Analytics
Want to see chicken price trends? Impossible when the same item has 5 different names across invoices.
How it works
AI-powered product matching
Pre-Built Catalog
Snag maintains a master catalog of 1,495+ common restaurant products. All standardized across proteins, produce, dairy, dry goods, and more.
Covers Chinese, Japanese, Korean, Mexican, American, Italian cuisines.
AI Auto-Matching
When you upload an invoice, AI reads the item name (even messy abbreviations) and matches it to the master catalog automatically.
98% accuracy. Learns from your corrections. No manual mapping.
Unit Normalization
AI converts all units (lb, oz, kg, case, each) to standardized units for accurate price comparison.
Compare $3.20/lb from Sysco to $3.45/kg from US Foods — apples to apples.
Clean Analytics
With standardized data, you get accurate price trends, supplier comparisons, and market benchmarks.
See true chicken price history, not 5 separate items with different names.
What's included
1,495+ products across all categories
Proteins
280+Chicken, beef, pork, seafood, lamb — all cuts
Produce
320+Vegetables, fruits, herbs — including specialty items
Dairy
180+Cheese, butter, cream, milk, eggs
Asian Ingredients
150+Soy sauce, miso, gochujang, fish sauce, etc.
Latin Ingredients
120+Chiles, masa, tortillas, queso, crema, spices
Dry Goods
220+Flour, rice, pasta, beans, oils, canned goods
Beverages
100+Coffee, tea, juices, sodas, alcohol
Bakery
85+Bread, buns, pastries, tortillas
Disposables
40+To-go containers, bags, napkins
Benefits
Why standardization unlocks value
Accurate Price Trends
See true price history for each item — not fragmented across 5 different names.
Supplier Comparison
Compare the same item across multiple suppliers. Know who has the best price.
Market Benchmarking
Regional market data only works if everyone's talking about the same product. Standardization makes this possible.
No Manual Work
AI does the matching automatically. You don't map products manually — it just works.
Common questions
Do I have to manually map products?
No! AI does it automatically. When you upload an invoice, Snag matches each item with 98% accuracy. You just review and approve.
What if my item isn't in the catalog?
You can add custom items. We're constantly expanding based on customer feedback.
How does unit normalization work?
AI reads the unit (lb, oz, kg, case, each) and converts to a standard unit for accurate comparison.
Does this work with specialty cuisines?
Yes! The catalog includes Chinese, Japanese, Korean, Mexican, Italian, and other specialty ingredients.