Know if you're
overpaying right now.
Benchmark your costs against local market data. Know what you should pay for every item and find hidden savings opportunities.
The average restaurant we work with finds 3-5 items priced 10%+ above market. That's $400-$800/month in hidden overpayments.
The problem
Are you paying a fair price?
No Price Context
Your supplier says chicken is $3.50/lb. Is that fair? Expensive? You have no benchmark to compare against.
Overpaying Without Knowing
You've been paying $2.40/lb for tomatoes for years. Market rate is $2.05. That's $6k lost last year.
Can't Validate Claims
Supplier says 'prices are up industry-wide.' Are they? Or just raising your rates while others stay flat?
How it works
Privacy-safe benchmarking
Anonymized Market Data
Snag aggregates pricing from 2,500+ restaurants across regions. All data is anonymized — no one sees your specific prices.
Privacy-safe. GDPR compliant. Only regional averages are shown.
Regional Benchmarks
Compare your prices to restaurants in your metro area (NYC, LA, Chicago, etc.). Local rates, not national averages.
Accounts for regional cost-of-living differences.
Spot Overpayments
Dashboard highlights items where you're paying 10%+ above market. These are your savings opportunities.
Focus on the biggest gaps first. Most users find 5-10 items worth investigating.
Take Action
Use market data to negotiate: 'Market rate for chicken is $2.95 — can you match it?' Most suppliers will.
Most suppliers match or come close when shown competitive data.
Real scenarios
How restaurants use market insights
Negotiating Better Rates
Market data shows chicken at $2.95/lb in Brooklyn. Your supplier charges $3.45. Show them the benchmark.
Validating Supplier Claims
Supplier says olive oil is up 'across the industry.' Market data shows only +3%, not the +15% they're charging.
Finding Switching Opportunities
You're paying $2.40/lb for tomatoes. Market rate is $2.05. Your supplier is consistently 15%+ above market.
Menu Pricing Decisions
Beef prices jump 20% market-wide (not just your supplier). Data justifies a $2 price increase on burgers.
Features
Market insights features
Regional Benchmarking
Compare your prices to restaurants in your metro area. More relevant than national averages.
Anonymized & Private
All data is aggregated and anonymized. Your specific prices remain confidential.
Savings Opportunity Finder
Auto-highlights items where you're 10%+ above market. Focus on the biggest gaps.
Category-Level Insights
See market rates by category: proteins, produce, dairy, dry goods, etc.
Weekly Updates
Market data refreshes weekly as new restaurants upload invoices. Always current.
Export Reports
Download comparison reports for supplier negotiations or ownership reviews.
Market Insights showed we were overpaying on produce by 18%. I thought our supplier was competitive — turns out they were the most expensive in Brooklyn. Saved $8,400 in the first year.
Common questions
Where does the market data come from?
From 2,500+ restaurants using Snag. Every invoice contributes to anonymized regional benchmarks.
Is my pricing data kept private?
Yes. All data is anonymized and aggregated. You see regional averages, never individual restaurant prices.
How often is market data updated?
Weekly. As restaurants upload new invoices, regional benchmarks refresh.
What if I'm in a small city?
We group smaller metros into regional clusters. Still far more accurate than national averages.
Can I use this data to negotiate?
Absolutely. Export comparison reports and show suppliers the market rate. Most will match or compromise.