Market Insights
Know what you should pay for every item. Benchmark your costs against local market data to find hidden savings opportunities.
Are you paying a fair price?
Without market data, you have no idea if you're getting a good deal
No Price Context
Your supplier says chicken is $3.50/lb. Is that fair? Expensive? You have no benchmark to compare against.
Overpaying Without Knowing
You've been paying $2.40/lb for tomatoes for years. Turns out market rate is $2.05. Lost $6k last year.
Can't Validate Supplier Claims
Supplier says 'prices are up industry-wide.' Are they? Or just raising your rates while others stay flat?
How market insights work
Privacy-safe benchmarking from anonymized data
Anonymized Market Data
Snag aggregates pricing from 2,500+ restaurants across regions. All data is anonymized—no one sees your specific prices, you don't see theirs.
Privacy-safe. GDPR compliant. Only regional averages are shown.
Regional Benchmarks
Compare your prices to restaurants in your metro area (NYC, LA, Chicago, etc.). Local market rates, not national averages.
More accurate than national data. Accounts for regional cost-of-living differences.
Spot Overpayments
Dashboard highlights items where you're paying 10%+ above market. These are your savings opportunities.
Focus on the biggest gaps first. Most users find 5-10 items worth investigating.
Take Action
Use market data to negotiate with current supplier or switch to competitors. 'Market rate for chicken is $2.95—can you match it?'
Most suppliers will match or come close when shown competitive data.
How restaurants use market insights
Negotiating Better Rates
Market data shows chicken at $2.95/lb in Brooklyn. Your supplier charges $3.45. You show them the benchmark—they drop to $3.10.
Validating Supplier Claims
Supplier says olive oil is up 'across the industry.' Market data shows only +3%, not the +15% they're charging you.
Finding Switching Opportunities
You're paying $2.40/lb for tomatoes. Market rate is $2.05. Realize your supplier is consistently 15%+ over market on produce.
Menu Pricing Decisions
Beef prices jump 20% market-wide (not just your supplier). Use data to justify a $2 price increase on burgers to customers.
Market insights features
Regional Benchmarking
Compare your prices to restaurants in your metro area. More relevant than national averages.
Anonymized & Private
All data is aggregated and anonymized. Your specific prices remain confidential.
Savings Opportunity Finder
Auto-highlights items where you're 10%+ above market. Focus on the biggest gaps.
Category-Level Insights
See market rates by category: proteins, produce, dairy, dry goods, etc.
Weekly Updates
Market data refreshes weekly as new restaurants upload invoices. Always current.
Export Reports
Download comparison reports for supplier negotiations or ownership reviews.
"Market Insights showed we were overpaying on produce by 18%. I thought our supplier was competitive—turns out they were the most expensive in Brooklyn. Switched and saved $8,400 in the first year."
Common questions about market insights
Where does the market data come from?
From 2,500+ restaurants using Snag. Every invoice uploaded contributes to anonymized regional benchmarks. The more restaurants join, the more accurate the data.
Is my pricing data kept private?
Yes. All data is anonymized and aggregated. You see regional averages, never individual restaurant prices. Your specific pricing remains 100% confidential.
How often is market data updated?
Weekly. As restaurants upload new invoices, regional benchmarks refresh. You're always comparing to current market rates, not stale data.
What if I'm in a small city?
We group smaller metros into regional clusters (e.g., Pacific Northwest, Southeast, etc.). Still far more accurate than national averages.
Can I use this data to negotiate?
Absolutely. Many customers export comparison reports and show suppliers: 'Market rate is $X, you're charging $Y.' Most suppliers will match or compromise.
Do I need a certain number of suppliers?
No. Even with one supplier, you'll see how your prices compare to the local market. Helps you decide if it's worth shopping around.