๐Ÿ‘ปGhost Kitchens & Virtual Brands

4 brands, 1 kitchen.
Zero guesswork.

Separate costs by brand, optimize shared ingredients, and manage razor-thin margins with precision. Built for delivery-first operators running multiple concepts.

Per-brand P&L
Shared inventory
Menu cost modeling
VIRTUAL BRANDS4 active
๐Ÿ”
Burger Hub
Spend: $8.2k/mo
32% margin
๐ŸŒฎ
Taco Express
Spend: $5.1k/mo
28% margin
๐Ÿ•
Pizza Vault
Spend: $6.8k/mo
35% margin
๐Ÿ—
Wing Command
Spend: $4.3k/mo
22% margin
๐Ÿ’ก Wing Command margin low โ€” chicken up 18%, consider price increase

The multi-brand problem

One kitchen, infinite complexity

๐Ÿ”€

Shared Inventory Chaos

100 lbs of chicken โ€” how much goes to Burger Hub vs Wing Command? Manual tracking is a nightmare.

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Which Brand Makes Money?

4 brands, but which are profitable? You're guessing based on sales, not actual ingredient costs.

๐Ÿงช

Can't Test Fast Enough

Want to launch "Healthy Bowls"? Need cost projections first. Manual calculations take days.

๐Ÿ“‰

Razor-Thin Margins

30% delivery fees + ingredient costs = zero room for error. You need precision, not spreadsheets.

How it works

From shared purchase to per-brand P&L

EXAMPLE: CHICKEN BREAST ORDER
100 lbs @ $3.20/lb
โ†“
๐Ÿ”
Burger Hub
40%
40 lbs = $128
๐ŸŒฎ
Taco Express
15%
15 lbs = $48
๐Ÿ•
Pizza Vault
5%
5 lbs = $16
๐Ÿ—
Wing Command
40%
40 lbs = $128
Auto-allocated based on your recipes. Updated with every invoice.
01

Upload Invoices (Once)

Buy ingredients for all brands. Upload invoice once โ€” Snag handles the complexity. No per-brand sorting needed.

02

Auto-Allocate to Brands

Snag tracks which items go to which brands based on your menu recipes. Chicken breast โ†’ 40% Burger Hub + 40% Wing Command + 15% Taco + 5% Pizza.

03

See Per-Brand P&L

Dashboard shows true cost per brand. Know which concepts to push, which to optimize, and which to kill.

04

Test & Iterate Fast

Launching a new brand? Model costs before you commit. See if margins work with delivery fees included. Go live with confidence.

Features

Built for multi-brand complexity

๐Ÿ”€

Per-Brand Allocation

Automatically split shared ingredients across brands based on your recipes.

๐Ÿ“ฆ

Shared Inventory

One purchase, multiple brands. Track overlapping ingredients intelligently.

๐Ÿ“Š

Brand Performance

See which virtual brands are profitable and which are dragging you down.

๐Ÿงฎ

Menu Cost Calculator

Test new menu items or brands before launch. Model costs instantly.

โšก

Rapid Menu Updates

Change menu, see new costs in real-time. Perfect for A/B testing pricing.

๐Ÿท๏ธ

Delivery Fee Impact

Factor in 30% platform fees to see true net margin per brand.

โ€œ

We were running 4 virtual brands but had no clue which were profitable. Turns out our โ€˜premiumโ€™ brand had 52% ingredient costs. We killed it, doubled down on two winners. Revenue down 20%, profit up 60%.

TP
Tyler Park
Founder, CloudKitchen Collective ยท 4 virtual brands
60%

Profit increase

4โ†’2

Focused brands

$34k

Annual savings

Common questions

How does per-brand cost allocation work?

You set up your menu recipes once. When you buy chicken breast, Snag auto-splits the cost between brands that use it, based on volume. Zero manual work.

Can I track multiple kitchens with different brands?

Yes! Kitchen A (3 brands) and Kitchen B (2 brands)? Snag handles it. View by kitchen, by brand, or combined.

What about shared ingredients?

That's the whole point! Snag is built for shared inventory. Buy once, allocate across multiple brands based on actual usage.

Can I model new brand costs before launching?

Absolutely. Use the menu costing calculator to model a new brand's P&L before you commit. See if margins work with delivery fees included.

Do you integrate with delivery platforms?

We integrate with DoorDash, Uber Eats, and Grubhub to pull sales data. Combined with costs, you get true per-brand profitability.

Run multiple brands
without the guesswork.

See which virtual brands are winners โ€” and which are costing you money

No credit cardPer-brand P&L from day one