Multi-brand cost tracking for virtual operations
Separate costs by brand, optimize shared ingredients, and manage razor-thin margins with precision. Built for delivery-first operators.
Unique challenges of virtual brands
Operating 3-5 brands from one kitchen creates complexity traditional tools can't handle
Shared Inventory Chaos
You buy 100 lbs of chicken. How much goes to Burger Hub vs Wing Command? Manual tracking is a nightmare.
Per-Brand Profitability Unknown
Which virtual brand is actually making money? Which is a dud? You're guessing based on sales, not true costs.
Can't Test New Brands Fast
Want to launch "Vegan Bowls"? Need accurate cost projections first. Manual calculations take days.
Margin Compression
30% delivery fees + razor-thin margins = zero room for error. You need precision, not spreadsheets.
How ghost kitchens use Snag
From shared costs to per-brand profitability
Upload Invoices (Once)
Buy ingredients for all brands. Upload invoice once—Snag handles the complexity.
Auto-Allocate to Brands
Snag tracks which items go to which brands (based on your menu recipes). Chicken breast → Burger Hub (60%) + Wing Command (40%).
See Per-Brand P&L
Dashboard shows true cost per brand. Burger Hub: 32% margin. Wing Command: 22% margin. Now you know which to push.
Test & Iterate Fast
Launching "Healthy Bowls"? Model costs before you commit. If margins look good, go live. If not, tweak the menu first.
Built for multi-brand complexity
Per-Brand Cost Allocation
Automatically split shared ingredients across brands based on your recipes.
Shared Inventory Tracking
One purchase, multiple brands. Track overlapping ingredients intelligently.
Brand Performance Dashboard
See which virtual brands are profitable and which are dragging you down.
Menu Costing Calculator
Test new menu items or brands before launch. Model costs instantly.
Rapid Menu Updates
Change menu, see new costs in real-time. Perfect for A/B testing pricing.
Delivery Fee Impact
Factor in 30% platform fees to see true net margin per brand.
"We were running 4 virtual brands but had no clue which were profitable. Turns out our 'premium' brand was bleeding money—ingredient costs were 52%. We killed it and doubled down on our two winners. Revenue down 20%, profit up 60%."
Questions from ghost kitchen operators
How does per-brand cost allocation work?
You tell Snag your menu recipes (one time). When you buy chicken breast, Snag automatically splits the cost between brands that use it, based on volume. Super accurate, zero manual work.
Can I track multiple kitchens with different brands?
Yes! If you run Kitchen A (3 brands) and Kitchen B (2 brands), Snag handles it. You can view by kitchen, by brand, or combined.
What if I share ingredients across brands?
That's the whole point! Snag is built for shared inventory. Buy once, allocate across multiple brands based on actual usage.
Can I model new brand costs before launching?
Absolutely. Use our menu costing calculator to model a new brand's P&L before you commit. See if margins work with delivery fees included.
Do you integrate with delivery platforms?
We integrate with major platforms (DoorDash, Uber Eats, Grubhub) to pull sales data. Combined with costs, you get true per-brand profitability including platform fees.